Website Design Case Study

NC Fence Co.

#1 Fence Contractor in Wilmington NC

Transforming a local fence contractor into the dominant online presence in their market with a conversion-focused website achieving 92+ performance scores and perfect SEO ratings.

92+ Performance Score
100% SEO Score
180% Lead Increase
NC Fence Co. Website Homepage
#1 Ranked
100% SEO Score

Project Overview

A comprehensive digital transformation for a premier fence contractor.

Project Duration

3 Weeks

Industry

Home Services

Location

Wilmington, NC

Services Provided

AI-Optimized Website Design
SEO Optimization
Lead Generation Setup
Performance Optimization
Mobile-First Design
Schema Markup

Technologies Used

React
TypeScript
Tailwind CSS
SEO
Schema Markup
WebP Optimization

Performance Excellence

Achieving industry-leading performance scores that deliver exceptional user experience and search engine visibility.

0

Performance

Fast loading speeds

0

Accessibility

Inclusive design

0

Best Practices

Industry standards

0

SEO

Search optimized

Google PageSpeed Insights Results

PageSpeed Insights Results showing 92 Performance, 96 Accessibility, 100 Best Practices, 100 SEO

The Challenge

Establishing online dominance in a competitive local market

1

No Online Presence

NC Fence Co. was virtually invisible online, missing out on the majority of potential customers who search for fence contractors digitally.

2

Fierce Local Competition

The fence installation market was dominated by competitors with established online presence and Google rankings.

3

Lead Generation Struggles

The company relied entirely on word-of-mouth and traditional advertising, limiting growth potential and revenue consistency.

4

Mobile-First Market Reality

With 75% of local searches happening on mobile devices, NC Fence Co. needed a mobile-optimized solution to capture these leads.

Our Strategic Solution

A comprehensive digital transformation focused on SEO dominance and conversion optimization

SEO Optimization

Implemented comprehensive SEO strategy targeting high-intent keywords with schema markup and business optimization.

Conversion-Focused Design

Created a professional, trust-building design with prominent call-to-action buttons, clear service descriptions, and strategic placement of contact information.

Mobile-First Development

Built with mobile-first approach ensuring perfect user experience across all devices, optimized for the 75% of users searching on mobile.

Performance Excellence

Achieved 92+ performance scores through image optimization, efficient code structure, and fast-loading design elements.

Key Implementation Features

  • Strategic "Request Free Estimate" CTAs
  • Prominent phone number display
  • Service area optimization
  • Professional fence project galleries
  • Trust signals and credentials
  • Business schema markup

Technical Excellence

1.8s
Load Time
100%
Mobile Optimized

Remarkable Results

From invisible to #1 in the local fence contractor market

180%
Lead Increase

Qualified leads from homeowners seeking fence installation services

#1
Local Rankings

Top position for key fence contractor searches

145%
Traffic Growth

Increase in organic website visitors and engagement

SEO Success

Dominating Local Search Results

NC Fence Co. now ranks #1 for key fence contractor search terms, capturing the majority of local searches and driving consistent lead flow.

"fence contractor" - #1
"fence installation" - #1
"residential fencing" - #2
"privacy fence" - #1
"Swan Digital HQ completely transformed our online presence. We went from being invisible online to ranking #1 for fence contractor searches. The leads are pouring in and the website perfectly represents our quality services."
Mike Thompson
Owner, NC Fence Co.

Ready to Transform Your Online Presence?

Let us help your business achieve the same level of success with a high-converting, AI-optimized website and SEO strategy.